Temperature Control Systems Chooses eCommerce21 to Broaden Sales Scope 

While it will no doubt sound cliché to say it, the leadership at Texas-based Temperature Control Systems tends to think big. In fact, the state of Texas itself wasn’t big enough for them. Family-owned and in business for over four decades, this wholesale distributor set out to extend its sales reach across the North American continent.

Challenge: use ecommerce to expand into new markets, add customer convenience

“We see the online marketplace as an opportunity to push beyond the boundaries of field sales and storefronts,” explained Scott Cross II, IT Director for Temperature Control System (TCS). “Ecommerce is the only way to take time and distance limitations out of the sales equation.”

With ecommerce, TCS could make its product lines available to contractors throughout the U.S. In addition, they could enhance the purchasing experience for their existing customer base. After all, contractors weren’t shy about asking when TCS would be adding an online store. While they appreciated the TCS counter staff, they also wanted to create bids, prep shopping carts and order products while working at customer sites or after hours.

So, Cross set out to find a budget-friendly ecommerce platform that would integrate with the company’s Epicor Eclipse ERP system.

Solution: use eCommerce21 platform to build a new corporate website and online store

TCS evaluated ecommerce platforms on three key criteria: price point, customer service and industry relevance. “Price point was certainly a significant factor,” explained Cross. “We didn’t want cheap, but we didn’t want to pay for something far beyond our scope either.” Just as importantly, Cross wanted to find an ecommerce vendor with wholesale distribution experience and a strong commitment to customer service.

For all of those reasons, eCommerce21 from Computer Pundits Corporation rose to the top of Cross’s list. eCommerce21 is built specifically for the needs of the wholesale distribution industry and integrates seamlessly with a long list of popular and legacy ERP systems, including Epicor Eclipse.

How it Works

TCS collected product images and detailed information from manufacturers to build out their online store. “Integrating the online store with the data in our ERP system was painless and seamless,” explained Cross. He also appreciated the responsiveness of the eCommerce21 support team. “Even though this is a turnkey system, the team at Computer Pundits was always ready to help us make tweaks and adjustments to fit our needs.”

One of Cross’s favorite features of eCommerce21 is the PIM Tool, which simplifies bulk data management and quick edits. Their online store currently features over 56,000 SKU’s from 16 manufacturers, with plans to increase both of those numbers this year.

Results:

Mechanical contractors, purchasing professionals and sales reps can now search, price and purchase products on the TCS online store via desktop or mobile devices any time of the day or night. The response has been positive all around:

  • Contractors are happy they can build out bids and prep shopping carts no matter when and where they are
  • Sales reps are pleased they can download product documentation and tech sheets without wasting time contacting manufacturers
  • Company leadership is excited to see long distance orders come in

TCS had already enhanced its product lines with best-of-class solutions and training, so ecommerce was the next big competitive step the company could take. “Now visitors to our website can find contact information and company details, read our blog posts, research products and order parts. It is a one-stop shop, open to contractors nationwide,” Cross concluded.

About Temperature Control Systems

Temperature Control Systems is a full line stocking distributor of commercial/industrial HVAC controls, burner/boiler controls and building automation systems. Since its beginning in 1975, Temperature Control Systems has grown into a multi-branch, nationwide distributor focused on providing products, best-of-class solutions and training to help customers succeed.

About Computer Pundits

Computer Pundits continuously develops new product features and enhancements that allow businesses to benefit from the most feature-rich, flexible and easy to implement solutions to showcase and sell their products. Our customers include wholesalers, distributors and manufacturers of all sizes in over 35 different vertical markets. Our eCommerce21 suite of products offer industrial-strength product information management, seamless ERP integration and mobile-friendly functionality in a turnkey package.