Be Wary of Multi-Tenant (aka Cloud-Based) eCommerce Platforms

Even if you’ve been in the market for eCommerce software awhile, it’s not surprising if you haven’t come across the term “multi-tenant” before. It isn’t a word many companies slap on their websites or even bring up in conversation.

But there’s good reason for you to become familiar with it. In fact, the difference between “multi-tenant” and “single-tenant” solutions could be the difference between success and failure in your eCommerce strategy.

Multi-Tenant 

Usually marketed as “cloud-based” or “fully hosted” solutions, multi-tenant eCommerce packages are attractive at first glance for their low cost of entry and simple implementation. That’s okay if your eCommerce business model is simple too, but how many wholesale distributors can make that claim?

Companies using multi-tenant platforms can customize the design of their storefronts all they want, but this one-platform-for-all approach takes functional customization off the table. 

Why? Because a multi-tenant eCommerce platform is a shared platform. A single instance of the software, plus its supporting infrastructure and database, are shared by hundreds and thousands of other customers. On the rare occasions that functional changes do get made to the platform, they become available to all users of the system.

How do you differentiate yourself in today’s competitive online marketplace on a platform like that?

Single-Tenant 

Single tenant platforms, on the other hand, serve a single instance of the software to each unique customer. No sharing required.

The eCommerce21 platform from CPC is a single-tenant platform, designed from the ground up for the demands of B2B eCommerce. eCommerce21 functionality can be customized at any point in time to create a one-of-a-kind eCommerce platform that truly fits the way you and your customers do business together. Host it yourself, in the cloud or let us deliver it as a fully hosted turn-key solution. It’s up to you.

We can share many examples of ways we’ve helped our customers achieve their eCommerce objectives—from custom ERP integrations and mobile apps to special search functions and complex supply chain approval routing.